‘Wearing jewels is to express the woman you are…
without saying a word’
My father was a jeweler and he owned a large jeweler shop. I was a real ‘magpie’ and you could find me often in the shop. My father got ill and had to sell the shop. My future in the shop was gone and I started to study.
My beads come from all over the world
My mother then started making beaded pieces of jewelry. She made awesome necklaces, with bone, glass or plastic beads. At the time I was a tour operator, specialized in trips to Asia. And there they sell great gemstone beads of a very high quality. And beautiful silver, made by the Karen tribe from Thailand. From every trip, I brought my mother some of these wonderful beads and she made necklaces, which she could sell. But she always said: ‘Florence, one day all those beautiful gemstone and silver beads will be yours again’.
Every bead has its own story to tell
In 2005 my mother died, about 2 months before my wedding, and I inherited 17 kilos / 600 ounces of gemstone beads and tools. In her remembrance, I followed her steps and started to make pieces of jewelry of my own. Working with the beads I bought myself, in small quantities, in different countries, from all kinds of cultures. Every bead had its own story, a story I wanted to tell the world.
The beginning of FlorenceJewelshop
After 2 years a dear friend asked me whether she could buy one of my beauties. The feeling and proud that came over me cannot be described: someone wanted to buy my jewelry, give money for it and wanted to be beautiful with one of my creations. That was the beginning of my company, my FlorenceJewelshop.
My mission is to make women more beautiful by showing them what pieces of jewelry look best on them, that matches their face and features, and hiding their minor points (very one has!). Unique and exclusive handmade design jewelry of gemstones and (mostly) silver, made for unique and exclusive women, that make them sparkle.
One design one jewel
From every design I make only one piece of jewelry, my clients are unique, and they deserve unique jewelry. You will never meet another woman with the same piece of jewelry, made by FlorenceJewelshop.
Lightweight jewelry line
For the women having problems with their neck, back or shoulders there is a lightweight jewelry line. These pieces of jewelry are just as beautiful as all my other pieces, only made with light material. The woman, who likes to show her pieces of jewelry off, but don’t want to feel them, this is a line to have a look at.
My jewelry is perfect for the:
- Businesswoman who wants to get noticed and look professional
- Working lady who wants to feel confident
- Exclusive lady who wants to be dressed perfectly for the occasion
- Unique lady who wants to feel great, and who glows from the attention
- Great lady who sees that every piece of jewelry is a part of her and that special piece should express her emotion, her feelings and who attract compliments